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The 1994 K Foundation award was an award given by the K Foundation (Bill Drummond and Jimmy Cauty) to the "worst artist of the year". The shortlist for the £40,000 K Foundation award was identical to the shortlist for the well-established but controversial £20,000 Turner Prize for the best British contemporary artist. On the evening of 23 November 1993, Rachel Whiteread was presented with the 1993 Turner Prize inside London's Tate Gallery, and the 1994 K Foundation award on the street outside. Prior to presenting their award, the K Foundation held a private exhibit of a collection of art works entitled ''Money - A Major Body of Cash''. The award, the exhibition and the accompanying extravagant press junket were widely reported by the media. ==Context== In June 1993 the newly formed K Foundation began taking out full page national press adverts. Initial advertisements were cryptic, referring to "K Time" and advising readers to "Kick out the clocks".〔K Foundation advertisement ("Divide & Kreate"), ''Guardian Weekend'', 3 July 1993 ((link )) and ''New Musical Express'', 3 July 1993 ((link ))〕 They mentioned five-year journeys which included pop success and deep space travel and that "the sands of time are running in".〔K Foundation advertisement ("The Sands of Time Are Running In"), ''The Independent on Sunday'', 4 July 1993〕 There was also an advert for the K Foundation's single "K Cera Cera" which was "Available nowhere ... no formats" and which was not planned for release until world peace was established.〔K Foundation advertisement ("K Cera Cera"), ''New Musical Express'', 10 July 1993 ((link ))〕 There was a change of direction with the fourth advert which appeared on 14 August 1993, reading: "ABANDON ALL ART NOW. Major rethink in progress. Await further announcements."〔K Foundation advertisement ("Abandon All Art Now"), ''Guardian Weekend'', 14 August 1993 ((link ))〕 The next ad (28 August 1993) read: "It has come to our attention that you did not abandon all art now. Further direct action is thus necessary. The K Foundation announce the 'mutha of all awards', the 1994 K Foundation award for the worst artist of the year." It then went on to detail how a shortlist of four artists had been chosen, and that they would be exhibited in the Tate Gallery.〔K Foundation advertisement ("Serious Direct Action"), ''Guardian Weekend'', 28 August 1993 and ''The Sunday Times'', 29 August 1993〕 One of the first newspaper pieces about the K Foundation appeared in ''The Guardian'' the following Monday, correctly pointing out that the shortlist and exhibition were actually for the 1993 Turner Prize, the controversial £20,000 annual award given by the UK art establishment to the best young contemporary artist, but assuming that the K Foundation prize was a hoax. "As for the K Foundation", the newspaper wrote, "it stands unmasked as the current performing face of those cherished old friends of pop pranksterdom, Bill Drummond and Jimmy Cauty",〔Ezard, J., "Worst art hoaxers' scam goes kaput", ''The Guardian'', 30 August 1993 ((link ))〕 formerly known as The KLF. In September, the organisers of the Turner Prize responded publicly that "It proves the validity of our prize that somebody would take so much trouble to set up this award".〔''New Musical Express'', 11 September 1993 ((link )).〕 The Foundation's next advert invited the general public to vote for the worst artist, either by going to the exhibition and using their critical faculties or by letting their inherent prejudices come to the fore.〔K Foundation advertisement ("Let The People Choose"), ''Guardian Weekend'', 18 September 1993 and ''The Sunday Times'', 19 September 1993〕 The final advert summarised the whole campaign, asked some questions back to the people that had written to them, and explained that the winner of the K Foundation award would be announced in a TV advert during the live Turner Prize coverage on Channel 4 television.〔K Foundation advertisement ("Artist We Love You"), ''Independent on Sunday'', 7 November 1993 ((link )) and ''The Sunday Times'', 21 November 1993〕 On 20 November 1993, ''The Economist'' reported on the K Foundation prize and placed it in context. "Every autumn for the past ten years, an increasingly bad-tempered squabble has raged between, on the one hand, many of Britain's art critics and its popular media, and on the other, its avant-garde "establishment," the small croterie of art historians, curators, and dealers who control the Turner prize." Predicting that Rachel Whiteread, creator of the controversial sculpture, ''House'', would win both awards, the magazine said that, if it were so, "the vast numbers of people who equate contemporary art with rubbish will, yet again, feel vindicated."〔News item, ''The Economist'', 20 November 1993 ((link ))〕 The K Foundation's television adverts on the evening of 23 November 1993 explained that the Foundation were currently "amending the history of art" at a secret location.〔K Foundation television advertisements, Channel 4, 23 November 1993 ((link ))〕 No mention of the alternative award was made in the post-Turner Prize studio discussion. The K Foundation reportedly pre-announced Rachel Whiteread as their winner at 2pm〔"House - Rachel Whiteread", ArtistsInEastLondon.org ((link ))〕 or, at least, at some time before the Turner;〔Dawson Scott, Robert, "K Foundation tries to turn the art world on its head", ''Scotland on Sunday'', 28 November 1993 ((link ))〕 at 9.30pm, live on television, the Turner Prize was awarded to the same artist. Whiteread reluctantly collected her K Foundation winnings at just past 11pm, saying, "sarcastically, "What an honour.""〔Lister, David, "Money to burn in an eccentric cause", ''The Independent'' (London) ISSN 0951-9467 , Home News Page. Lister was a K Foundation witness. Article misnames Drummond as "Phil Drummond".〕 Drummond claimed the advertising campaign cost £250,000.〔"Yasser, they can boogie!", ''New Musical Express'', 13 November 1993 ((link )).〕 The television advertisements cost £20,000, an amount which ''Scotland on Sunday'' said was "carefully chosen to match the value of the Turner prize", the newspaper adding that "Copies of the invoices were supplied as evidence."〔 Each press advert cost between £5,000 and £15,000.〔Sandall, Robert, "Adding to the confusion; K Foundation's new ads", ''The Times'' (London) ISSN 0140-0460 , 12 September 1993, Features section.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「K Foundation art award」の詳細全文を読む スポンサード リンク
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